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Please check back for 2023 Details - Coming Soon

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All registrations include optional 5K Race or 2 Mile Family Fun Walk, a T-shirt (size guaranteed if registered by 8/13), a ticket for a free ice cream or beverage and all carnival games & activities!

The overwhelming love and support for Maddie and the entire Schmidt family has been incredible and we have reached maximum capacity for the 5K and 2 Mile Family Fun Walk! Carnival Only registrations are still available at The day promises to be incredible - filled with almost as much joy and happiness as Maddie herself! All participants will receive a Magic for Maddie T-shirt and ticket for a complimentary beverage from the Holyoke Elks or treat from the Holyoke Ice Cream Truck along with access to all carnival activities, entertainment and our phenomenal raffle.  Here's what you need to know:

PARKING: Parking will be EXTREMELY limited at the Holyoke Elks, 250 Whitney Ave. Holyoke.  It is critical that no one parks in the neighborhood surrounding the Elks. Police will be enforcing this and helping to direct traffic. Parking volunteers will direct vehicles to overflow parking at Holyoke Pediatrics (150 Lower Westfield Road) PeoplesBank (330 Whitney Ave) and Baystate Health (361 Whitney Ave). Shuttles will run to and from the Elks from 11 AM - 7 PM. Thank you Valet Park of America! Please carpool whenever possible and help us by respecting all neighborhoods and property.

T-SHIRT/BIB PICK UP: We are excited to offer 3 options for t-shirt and bib pick-up! All 5K, 2 Mile Family Fun Walk & Carnival Only attendees are invited to avoid the lines on event day and get your swag bag, t-shirt, ice cream/drink tickets, event bracelet & a special surprise treat from Maddie! "Maddie's Merch" & raffle tickets will also be available for purchase at bib pick up!  

#1 - Nick's Nest: Friday, September 9th - 3 PM - 8PM - 1697 Northampton Street, Holyoke
Huge thanks to Nick's Nest for donating 50% of all ice cream sales on this day to Magic for Maddie! Bring the whole family for dinner & dessert!

# 2 - Anytime Nutrition: Saturday, September 10th - 8 AM - 12 Noon - 170 College Hwy, Southampton
Many thanks to Anytime Nutrition for creating "Magic for Maddie Tea" - her favorite - in our signature purple/teal colors. A portion of the proceeds from every Maddie Tea sold Sept 7 - 12 will benefit Magic for Maddie.

# 3 - Holyoke Elks:  Sunday, September 11th - 10:30 AM - 12:45 PM - 250 Whitney Ave, Holyoke

12 Noon: KIDS FUN RUN: Who doesn't love a medal for finishing a race?  Promptly at 12 Noon, all kids will be invited to participate in a quick dash, show us how fast they can run & (thanks to our friends at Dinn Bros.) receive a special medal to celebrate their success in honor of Maddie! Join us for the dash BEFORE the run.

1 PM SHARP: 5K/2 MILE WALK: The beauty of the Ashley Reservoir gives us an amazing opportunity to host a 5K and 2 Mile Walk. Runners will line up for the 5K right before the "Four Posts" area of the res. Walkers will be directed to line up right behind the runners and have a separate shot gun start immediately following the runners. It is important that runners and walkers quickly and safely move through the start line. 5K participants will be directed to the left at the pump house and 2 Mile Walkers will turn right. Volunteers will help direct traffic so no worries if you aren't familiar with the route. There will be one water stop for the 5K participants on the route and water for all at the finish line.  We have maxed out on space for the 5K and 2 Mile Walk, so if you have not already registered, please join us for the Carnival Only!

FOOD TRUCKS: Welcome La Veracruzana, Log Rolling, The Bistro Bus, High Brow Wood Fired Kitchen & Holyoke Ice Cream! The Holyoke Elks will also be firing up hot dogs & hamburgs on the grill. Food will be available for purchase and a portion of proceeds will be donated back to Magic for Maddie! Thank you for supporting our generous vendors! The Elks will be hosting several bars throughout the event and limited complimentary waters will be available.  

GAMES & ENTERTAINMENT: Please visit for our incredible line up of games & entertainment including Holyoke Community Police, pony rides, bounce house & obstacle courses, lawn games, Roots Gymnastics obstacle course, Face Painting, K9 Demo, Dunk Tank, Hair Station by CARVE, Photo Booth by CUMBA, Slime & Sand Sensory Station, and much more!! Don't miss the music & magic:

11:30 - 2 PM - The Brie J
2 - 3:15 PM - The Knots
3:30 - 4:15 PM - Ed Popielarczyk's Magic Show
5 - 6:30 PM - Ben Lavelle

3 PM: SPIKE BALL TOURNAMENT: In addition to all the carnival fun, there will be a small Spikeball Tournament at 3 PM. Register your team as soon as you get to the event at the Spikeball section in the large grassy area of the Elks. Registration will be first-come, first-serve and limited to 16 teams.  So, form your team of 2 & get ready to Spike!

RAFFLE: We have an unbelievable array of raffle prizes.  Our grand raffle features Red Sox, Celtics, Bruins & Patriots ticket packages. Additionally we have a premier purple raffle and awesome blue raffle - featuring over 150 prizes! Tickets are $20 per sheet or tickets to all 3 raffles for $50 and will be available throughout the day. Raffle winners will be announced and posted at the event and winners do not need to be present to win! We can't wait to show you our fabulous prizes including: bikes, YETI coolers, Woo Sox suite tix, corn hole boards, a TV, Pit Bull Smoker, golf packages, money trees, whale watch tix & more!

"MADDIE'S MERCH":  Maddie leaves a little sparkle wherever she goes so we had to add some shine to Magic for Maddie!  Slime, koozies, drawstring backpacks and car magnets will be available for purchase for $5-$10 each.  We also will be selling special Magic for Maddie drinks from Anytime Nutrition and "Maddie's Magical Charms" thanks to the beautiful and meaningful work of Joanne McCarthy. 

FILL THE FENCES: Kids are always told to believe in magic. We agree! We are encouraging all the Magic for Maddie attendees to create posters to help Maddie see all the support and “magic” that surrounds her. We are not behind her in this fight, we stand WITH HER! We are looking to gather as many posters as possible to “fill the fences” at the Elks on September 11th.  Check out our Facebook page for more information. Share this call to action with your friends, neighbors, classmates and family. Our instructional video was posted on FRIDAY September 2nd as part of our 10 day countdown. If you message us on Facebook, we can arrange poster drop off.

BLESSINGS BOX: Take a minute to write a message of hope and inspiration for Maddie and put it in our "Blessings Box" at any of our t-shirt/bib pick up locations or event registration. We'll have everything you need right there and Maddie will read these one at a time when she needs a pick me up, good laugh or to feel some extra love!

SPONSORS: We never could have imagined how enormous Magic for Maddie would grow so quickly - or how incredibly generous families and businesses from Holyoke, Southampton and beyond could be. THANK YOU to our amazing sponsors.  Please take a minute to check out our entire list at: and support those who have given so much to Maddie & the Schmidts.

We really do need words bigger than
"THANK YOU". One of our goals starting this event was to show Maddie & the Schmidts all the love and support behind them. It's very clear that will be the case - and then so much more!  We can't wait to celebrate Maddie with you and feel the MAGIC!

See you on Sunday, Sept 11 @ the Holyoke Elks!

The Magic for Maddie Committee

p.s. Magic for Maddie will happen rain or shine - so let's think sun!

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